Marketing

Illustration of target niche marketing

Unlocking Small Business Success: Identifying Your Target Market

In today’s competitive business landscape, sustainable growth and profitability require you to understand and effectively target your ideal customer base. As a small business owner, identifying your target market is an essential step toward developing a successful marketing strategy. By homing in on your target market, you can optimize your marketing efforts, drive meaningful engagement, …

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New Business Owner

Get Your Marketing Off the Ground: First Steps for Promoting Your New Small Business

Starting a new business is an exciting yet challenging time. You’ve invested in creating your amazing product or service. Now, getting the word out to potential customers is crucial for the success of your small business start-up. The idea that, “If you build it, they will come,” worked for Kevin Costner’s Ray Kinsella character in …

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