Get Your Marketing Off the Ground: First Steps for Promoting Your New Small Business

New Business Owner

Starting a new business is an exciting yet challenging time. You’ve invested in creating your amazing product or service. Now, getting the word out to potential customers is crucial for the success of your small business start-up.

The idea that, “If you build it, they will come,” worked for Kevin Costner’s Ray Kinsella character in the movie Field of Dreams, but it probably won’t work for your dream. Legendary showman, businessman, and politician, P. T. Barnum, said it succinctly: “Without promotion, something terrible happens…Nothing. If someone calls your business “the best-kept secret in town” don’t take it as a compliment. View it as a wake-up call.

Unfortunately, getting your new business noticed on a limited budget can seem daunting. Here are some first steps new business owners should take to get on top of their marketing early on:

Define Your Target Audience

One of the most important foundational marketing steps is identifying who your ideal customers are. Get very specific about defining demographics like age range, location, gender, income level, interests, and pain points. Know who is most likely to buy what you sell so you can tailor your messaging and outreach. A clearly defined target audience helps avoid wasteful promotional expenses that miss the mark.

Set Up Your Website

These days, having a website is a must for any business. Your website is the hub for all your digital marketing efforts. Make sure to get a domain name and have a professional-looking site designed to reflect your brand. Include key information about your products/services, company history, and ways for customers to contact you.

Leverage Social Media

Social platforms like Facebook, Instagram, Threads, Pinterest, Nextdoor, and LinkedIn are essential for reaching today’s consumers. Create business pages on relevant channels for your brand and start building an audience. Share content like photos of products, behind-the-scenes sneak peeks, and industry news to provide value.

Focus on Local SEO

If you have a physical location customers can visit, optimizing your local SEO is key to getting found online. This means getting listed on Google My Business, filling out directory listings, encouraging customer reviews, creating location-specific landing pages, and using keywords geared towards your city.

Network in the Community

Don’t underestimate old-fashioned word-of-mouth marketing. Attend local events and introduce yourself to those in your industry. Tell existing connections about your new business and offer discounts for referrals. The more you build local community relationships, the better.

Kick-Start Your Launch With Paid Ads

Paid ads like Google Ads, Facebook Ads, and Instagram Ads allow you to get your messaging in front of targeted audiences fast. While organic reach takes time, paid ads put your business right in the spotlight. Start with a small daily budget to test different keywords and demographics. Track conversions to see which ads deliver results so you can optimize over time. Investing in paid advertising early on can help drive those initial customers your way.

Make Time for Marketing

Consistently set aside time to focus on your marketing and business promotion. Small business owners that don’t make time for marketing seldom make it to the top. This really is a matter of business life or death.


Marketing your new small business takes time, effort, and commitment. But the investment is well worth it. By defining your target audience, setting up a website, leveraging social media, optimizing for local SEO, networking in your community, and utilizing paid ads, you can get your marketing off the ground. With a strategic approach and dedication to promoting your business, you will gain visibility and attract customers. Don’t let your amazing new business be the best-kept secret in town. Take action to spread the word far and wide. Use the ideas here to help make your entrepreneurial dream take flight.

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